Dr. Sumanta Dutta is an assistant professor of the Postgraduate and Research Department of Commerce (M. Com.), St. Xavier’s College (Autonomous), Kolkata. He has over 24 years of experience in teaching and research. He is the Editor-in-Chief, Texila International Journal of Management as well as associate editor of the International Journal of Academic Research & Development (IJARD) (a peer-reviewed journal indexed in Crossref). He has contributed ten edited books, two casebooks, and two research books to a reputed publishing house in India. He obtained one patent and two copyrights. He has acted as a resource person for more than 124 workshops conducted (both offline and online) by various research bodies in India on the theme of research ethics.

Dr. R K Tailoris Working as the Director, Chhatrapati Shahu Institute of Business Education and Research (CSIBER), Shivaji University, Kolhapur, Maharashtra, India. Before this, he was working with Manipal University Jaipur. He has been an expert in Robotic Process Automation and Robotic Accounting in India for the last 14 years and has developed more than 10 patents. He also served as a consultant in many education institutions, Universities, and business houses for the application and adoption of Robotic process automation. He has more than 20 years of experience in teaching and research. Dr. Tailor has published more than 150 books on the different areas of commerce and management and more than 60 research papers in reputed national and international journals.

Dr. S. Thothadri serves as Head In-Charge and Research Supervisor in the PG & Research Department of Commerce at The New College, Chennai. With over 26 years of teaching experience, he holds M. Com (C.S.), M.Phil., Ph.D., M.B.A., and ACS (Final). He has guided 7 Ph.D. scholars and over 20 M.Phil. candidates. A certified Independent Director (IICA) and Social Auditor (NISM), he has authored 9 textbooks and published widely. He has completed courses from IITs, Coursera, and edX, and contributes as a BOS Member, IQAC Core Member, Resource Person, and Editorial Board Member. He is a life member of ISTD and other bodies.

Dr. Rahul Kumar Ghosh is an Assistant Professor and Research Coordinator in the Department of Computational Sciences at Brainware University, Kolkata. He holds a Ph.D. in Information Technology and specializes in Artificial Intelligence, Data Analytics, IoT, Blockchain, and Digital Education Systems. With extensive teaching, research, and academic leadership experience, he has authored and edited multiple books, published widely in Scopus-indexed journals, and holds several patents in AI- and IoT-driven applications. Dr. Ghosh actively contributes to curriculum development, doctoral supervision, and interdisciplinary research focused on sustainability, digital transformation, and applied computing.

Distinguishing Features Of This Book

The accelerating convergence of Artificial Intelligence (AI) and business sustainability has ushered in a new paradigm for value creation, governance, and ethical responsibility. The edited volume Business Sustainability in the Era of AI is a timely and relevant scholarly effort that explores this convergence by examining how AI technologies are reshaping sustainable practices across industries, functions, and policy environments. This book brings together eleven well-researched chapters that collectively address both the strategic potential and the emerging challenges of AI-driven sustainability. The chapters span a wide thematic canvas, including AI in sustainable product and service innovation, and the challenges and opportunities faced by businesses operating across states with varying sustainability standards and adapted public policies. A strong conceptual foundation is laid through discussions on algorithmic sustainability, presenting global case-driven models for the responsible integration of AI within business ecosystems. The human dimension of sustainability is explored through chapters on AI- enabled sustainable human resource management, employee engagement and retention, and AI-driven talent acquisition and sustainable employability, with empirical insights from the IT sector in Chennai. The volume further examines AI’s transformative role in the financial sector, highlighting sustainable banking and FinTech innovations, as well as advancements in audit and accounting, where AI enhances accuracy, reduces fraud, and improves efficiency. Entrepreneurship, AI-based marketing gap analysis using consumer behavioral strategies, and a critical examination of dark patterns on Indian travel agency websites, including their practices, impacts, and policy implications, add depth and ethical perspective to the discourse.