
In India, small and medium enterprises (SMEs) have an enormous impact on the economy of the countrywide. 63 million SMEs contribute 30% of GDP and provide jobs to 110 million people (Ministry of Micro, Small and Medium Enterprises, 2024). Majority of the SMEs contend with the informal systems, insecure availability of loans in the formal institutions, and unfixed regulations. Long-term planning may seem like a luxury especially given that there is little institutional assistance and a substantial amount of risk. ...Under such conditions, the way that business owners conceptualize risk and future expansion is usually influenced more by experience. Since the decision-making is limited only to a few owners or managers, certain behavioral influences result in the degradation of decision-making. Behavioral biases are thinking shortcuts, which may create erroneous judgments. These prejudices influence the way business owners take their finance, marketing and operation decisions all of which impacts on the final outcome of their businesses.