Prof (Dr.) Sangeeta N. Pawar Professor and Former Head Department of Commerce Ex-Senate Member ,Former I/C Director N.U Jain Institute of Career Education and Development, University of Mumbai. Prof Pawar has 29 years of teaching experience in Business Management , Banking and Finance subjects. Research Guide from past 20 years. Presented more than 150 papers in subjects of Management, Marketing, labour studies, women entrepreneurship, Corporate Social Responsibility, IFRS, Financial Inclusion, Infrastructure development, AI pedagogy and digital ecosystem. Intellectual credentials showcased in 75 impact factor journals, ugc care listed and peerreviewed journals and chapters , articles in 7 edited books. Chaired more than 100 technical sessions. Chairperson of NEP 2020 M.Com Structure and Syllabus framework committee in specalisation subjects of Business Management, Banking & Finance & Accountancy Research methodology. Member of draft committee for manual preparation of CBSGS M.Com course at University of Mumbai. 19 Ph.D. students awarded doctorate degree under her guideship. Expert educational speaker on live TV show and news channels. Recipient of Savitribai Phule Adarsh Shikshika Best Teacher Award 2018 and Adarsh Shikshika Puraskar 2024 and Most Influential Professors Award at World Education Congress 2023 and Higher Ed Innovation and Excellence Award 2025.

Mr. Danish Salim Lakdawala is a distinguished marketing strategist, academic, and thought leader with over a decade of expertise spanning digital marketing, branding, communications, and consumer behavior. Remarkably, Mr. Lakdawala entered academia early while simultaneously pursuing his corporate career. While working at Standard Chartered Bank, Mumbai, he was appointed as one of the youngest professors at the University of Mumbai, teaching part-time at the prestigious Alkesh Dinesh Mody Institute for three years. His teaching journey later extended globally, serving as an Adjunct Professor at Zabeel Institute, Dubai, where he specialized in Digital Marketing. He also served as Adjunct Faculty at Learner’s University College, Dubai, alongside his full-time role at Dubai Airport Freezone, delivering lectures on management. Parallel to his academic contributions, Mr. Lakdawala has built a dynamic professional career across India and the UAE, spanning industries such as real estate, education, life sciences, finance, and technology. He has conceptualized and executed integrated digital marketing. Over the years, he has been instrumental in brand building, digital transformation, and strategic communication across multinational organizations. His achievements include revamping brand identities, developing performance-led digital lead-generation frameworks that enhanced lead quality across diverse markets, managing crossfunctional agency collaborations, and executing impactful consumer engagement initiatives

Distinguishing Features Of This Book

This book, Consumer Buying Behavior – A Global Perspective, was written with a simple goal: to make sense of this complex subject in a way that feels approachable and useful. The authors have deliberately avoided heavy academic jargon, instead presenting the ideas in clear language supported by real-world examples. While the chapters draw from international markets, special care has been taken to include Indian perspectives, so readers can see how global theories play out in local realities. The content flows step by step, beginning with the basics of consumer decision-making, then moving into the psychological and social influences that shape choices, and finally exploring new-age themes such as online shopping, ethical consumption, and the future of buying behavior. The intention is to give readers not only a theoretical understanding but also a practical lens to analyze and predict how consumers think and act in today’s interconnected world. This book is meant for students seeking clarity, researchers looking for a comprehensive overview, and professionals who want to connect more meaningfully with their customers. Entrepreneurs and managers may also find it helpful in aligning their strategies with what truly matters to consumers. Above all, the hope is that readers come away not just learning about consumer behavior, but also appreciating how deeply it connects with our everyday lives as people.