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Strategic Management

ISBN: 978-93-90818-23-5 | Format: Paperback | Genre: Research and Publication Ethics, Commerce & Management | Other Details

It is my privilege to introduce the second edition of the book among the academic community. The objective is to revise the book is to explain all the possible questions of Strategic Management in a clear, comprehensive, but concise way. It is initially designed as a text book for M. Com and MBA (General/Marketing/Finance/Any other areas) /PGDM (Marketing /Finance /any other areas) students of all Indian Central and State Universities. It particularly covers the syllabi of Biju Patnaik University of Technology (BPUT), Anna University, University of Madras, Ranchi University, Bundelkhand University, University of Calcutta, University of Burdwan, University of Kalyani, North Bengal University, Kazi Nazrul University as well as Sidho-Kanho-Birsha University to name a few. It is also... useful for the students preparing for CBSC NET for Junior Research Fellowship and eligibility for Assistant Professor conducted by National Testing Agency (NTA).

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