About the Author

Dr. Sumanta Dutta is a senior faculty member of the Postgraduate and Research Department of Commerce (M. Com.), St. Xavier’s College (Autonomous), Kolkata, under the University of Calcutta. He is the State President (West Bengal) of the Department of Research and Innovation Wing of the Research Foundation of India. He has over 22 years of experience in teaching and research. He has contributed six edited books, two case books, and two research books to a reputed publishing house in India. He obtained one patent and two copyrights recently. He has acted as a resource person for more than 100 workshops conducted (both offline and online) by various research bodies in India. He has also contributed more than 47 research papers to various national and international journals, including UGC-Care, Scopus, and ABDC. His work has been well cited both in the SSRN top ten download list and in Google Scholar. For his outstanding contribution in the field of marketing research, he got the National Education Leadership Award in 2019. He also obtained the Teaching and Research Award 2020, the Outstanding Post-Graduate Faculty Mentoring Award 2020-2021, the Education Excellence Award 2021, and the Dr. Sarvepalli Radhakrishnan Education Excellence Award 2022. Recently, he obtained the Peter Drucker Legendary International Education & Research Excellence Award 2024 on October 26, 2024.

Dr. Anubha Saini is an Assistant Professor of Management Studies at Ram Lal Anand College (University of Delhi), Delhi. She received her doctorate in Commerce from Kurukshetra University. She has publications in reputed international and national journals. She has received three best paper awards in international conferences. Her research interests include consumer behaviour, social media marketing, ecommerce and digital marketing.

Distinguishing Features Of Tis Book

The National Education Policy (NEP 2020) introduced a vision for radical changes in the traditional landscape of Indian higher education. It was based on the Sustainable Development Goal (SDG) 4 also known as “Education for All”. This goal aims to ensure that all people have access to quality education that is inclusive and equitable. The policy sets out reforms at every level of education. The quality of education remains a significant challenge in the country’s higher education sector. The role of higher education is critical in realising Viksit Bharat 2047. At the same time, it must be understood that the path to Viksit Bharat 2047 is not mutually exclusive from the path to SDGs. Our small initiative may be an eye-opener for all of us in this context. The purpose of the book to meet academic requirement of research, digital literacy, modern education system for researcher, academician and students.