This book, divided into two comprehensive parts, takes you on a journey through the realms of digital marketing strategies, website development, and the crucial role of analytics in understanding and optimizing online performance. In Part A, we begin with Chapter 1, where we explore the foundations of digital marketing and website development. We delve into the significance of digital marketing in today’s interconnected world and compare it with traditional marketing practices. The Digital Marketing Process is demystified, giving you a clear understanding of how businesses navigate the digital landscape. The chapter also examines the contemporary digital revolution and the transformative Digital Transformation Framework that drives modern business strategies. Chapter 2 takes us into the realms of SEO and Email Marketing. You will learn the intricacies of Search Engine Optimization (SEO), including keyword planner tools and on-page and off-page techniques. Understanding the significance of content planning and optimization in SEO is essential for building a strong online presence. Email Marketing is explored, highlighting its importance, and we dive into campaigns using MailChimp and effective strategies for monitoring their success. In Chapter 3, we move on to Search Engine Marketing (SEM), Mobile Marketing, Video Marketing on YouTube, and the fascinating world of Social Media Marketing. We explore marketing campaigns on popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Google G Suite. Additionally, we explore content marketing, the content creation process, and the growing practice of influencer marketing. Chapter 4 is all about leveraging marketing strategies and analytics tools to make informed decisions. We delve into understanding digital marketing strategies and using analytics tools to segment, target, and position your business effectively. Online PR and reputation management are also crucial aspects discussed, along with measuring the return on investment (ROI) of your digital marketing efforts using Google Analytics and other social media analytics tools. The usage of apps and gamification to enhance marketing experiences is also explored in this chapter. Finally, in Chapter 5, we explore the diverse applications of E-Commerce. Understanding its history, advantages, and disadvantages is crucial for businesses in the digital age. We delve into various e-business models, electronic payment systems, and the concept of Electronic Data Interchange (EDI), a key component of modern e-commerce. In Part B, we venture into the world of web analytics and social media. Chapters 6 to 10 cover topics ranging from social media analytics, web analytics definitions and key terms, data collection methods, web metrics and analytics, network fundamentals, and qualitative analysis techniques.

Dr. Munawwer Husain is a prominent figure in the field of Marketing Management, currently holding the esteemed position of Professor at Maharishi Markandeshwar (MM) Deemed to be University in Mullana, Haryana. His academic journey boasts an impressive array of accolades and degrees, including an MBA from Dr. A.P. J. Abdul Kalam Technical University, Lucknow and MBA in International Business from Amity University, Noida, and a PGDM from IMT Ghaziabad. Driven by an international perspective, Dr. Husain has enriched his career with diverse experiences in countries like Oman, UAE, Saudi Arabia, and Bahrain. With 22 research papers published in prestigious journals indexed in Scopus, ISI, and ABDC, and presentations at international conferences, Dr. Husain's research prowess is exemplary. Dr. Husain's dedication to empowering marketers is evident in his authored work, "Marketing Management Trends: Navigating the Ever-Evolving Landscape.” The book seamlessly blends theory, practical examples, and industry best practices, equipping readers with the knowledge and expertise needed to succeed in the dynamic world of marketing.

Dr. Ritesh K. Singhal is an Associate Professor in the area of Decision Science, Operations and Information Technology at Ajay Kumar Garg Institute of Management, Ghaziabad. He has more than twenty years of teaching & research experience. He has published/presented papers in National/International journals & conferences. He has various Australian and Indian patents. He has also authored two more books on “Statistics for Management” and “Business Competitiveness in the 21st Century” published by Macmillan Advance Research Series. He holds PhD and MBA from Jamia Millia Islamia, M.Sc. (Mathematics) & Post Graduate in Information Technology.

Dr. Ankit Garg is currently associated with Ajay Kumar Garg Institute of Management, Ghaziabad as an Assistant Professor. He has more than 12 years of teaching and research. He is an education professional with Ph.D. in Marketing and Masters' degree in Business Administration, Masters of Commerce and Bachelors in Engineering form Dr. APJ Abdul Kalam University, Lucknow. He is also having a Professional Certicate focused in Data Science offered by IBM, Digital and Social Media Marketing offered by Google. His area if interest are Data Analysis, Consumer Behaviour, Marketing, Advertising and Operations Management.

Mr. Meet Ashish Dixit, an accomplished and passionate Assistant Professor in the Computer Science & Engineering Department at Ajay Kumar Garg Engineering College, located in Ghaziabad, Uttar Pradesh, India. Affiliated with AKTU, Lucknow, he boasts 15 years of combined teaching and industry experience, making notable contributions to computer science. Ashish holds a Master's in Technology (M. Tech) and a Master's in Computer Applications (M.C.A) from Uttar Pradesh Technical University. His exceptional performance in the 2009 GATE Exam with a 96.86 percentile reects his academic excellence. He has published about 30 research papers in prestigious journals, including SCI, SCOPUS, UGC-Care, UGC, National and International Journals, Conferences, and Chapters in International Books, covering diverse interests like Watermarking, Image Processing, IPR, Cloud Security, Machine Learning, and Data Mining. Notably, he has an impressive total of 25 patents and has authored two books, contributing signicantly to National Publications.

Ms. Jaishree Jain is an Assistant Professor in the Computer Science & Engineering Department at Ajay Kumar Garg Engineering College, Ghaziabad, afliated with AKTU, Lucknow, Uttar Pradesh, India. With 13 years of teaching experience in CSE & IT Departments at institutions like Chandigarh University and AKTU's Lucknow College, she holds a B.Tech. in Information Technology from Uttar Pradesh Technical University and an M.Tech. in Software Engineering from MNNIT, Allahabad. Jaishree has an impressive academic record, having qualied GATE twice with a 94.86 percentile. She has published 27 research papers in esteemed journals and conferences, including SCI/SCOPUS/UGCCare/ UGC/National and International platforms, and holds a patent. Her research interests span Image Processing, Cloud Security, and Steganography.