S. No. Title and Authors Name
1
Unveiling Financial Shenanigans: Insights into Deceptive Practices and Regulatory Responses in Corporate India
Debashish Sur
DOI: https://doi.org/10.70381/9789347303791.2025.1
Abstract
The paper explores ‘financial shenanigans’ in corporate India, encompassing deceptive practices like revenue and expense manipulation, asset valuation inflation, and off-balance-sheet transactions. It highlights notable fraud cases such as Satyam and Kingfisher Airlines, underscoring regulatory responses and reforms. Government initiatives like the Insolvency and Bankruptcy Code and corporate governance reforms aim to enhance transparency and investor protection. Despite these efforts, challenges persist in regulatory oversight and enforcement. The study underscores the need for robust controls, ethical conduct, and technological advancements in financial analysis to mitigate fraud risks and uphold market integrity.
2
Implication of Artificial Intelligence on Banks’ Performance: A Review of Previous Research
Nazim Uddin Ahmed & Junybirth T. Sangma
DOI: https://doi.org/10.70381/9789347303791.2025.2
Abstract
Artificial intelligence (AI) is transforming banking operations. As the banking industry undergoes rapid digital transformation, AI-driven technologies such as chatbots, automated loan processing, fraud detection, and personalized customer services are reshaping operational efficiency and customer experience. This paper aims to bridge the knowledge gap by analysing the extent of AI adoption, its benefits, challenges, and the effectiveness in the banking sector. Understanding these factors is crucial for policymakers, banking professionals, and researchers to develop strategic frameworks for AI integration, ensuring improved financial services, security, and operational excellence. Additionally, the review of earlier studies will provide insights into the impact of AI on employment, decision-making, and customer satisfaction, thereby contributing to the broader discourse on technology-driven banking reforms. Hence, the paper is an attempt to review the promising literature in this emerging area
3
Trade Liberalization and Economic Growth in India: An Evaluation of Previous Research Studies
Sanjio R Marak & Jaynal Uddin Ahmed
DOI: https://doi.org/10.70381/9789347303791.2025.3
Abstract
Trade liberalization has been widely promoted as a strategy to stimulate economic growth, yet its actual impact remains contested, particularly in developing economies like India. Classical and neoclassical economic theories emphasize the benefits of trade openness in enhancing productivity, fostering foreign direct investment and facilitating knowledge diffusion. However, empirical findings suggest that the outcomes of trade liberalization vary significantly across countries and sectors. Theoretically, trade liberalization enhances economic efficiency by promoting competition, allowing resource allocation based on comparative advantage, and facilitating technology transfer. In the Indian context, trade liberalization gained prominence with the economic reforms of 1991, which marked a shift from a protectionist, inward-looking economy to a more market-driven, globally integrated economy. In the light of the above, the paper is an attempt to analyze the earlier research studies on trade liberalization and economic growth as well as on specific sectors of the Indian economy covering pre and post economic reforms.
4
A Study on Ratio-Based Financial Performance of Indian Steel Industry: A Comparative Study Between Tata Steel and JSW Steel
Ankita Nunia, Puja Bhowal & Parag Shil
DOI: https://doi.org/10.70381/9789347303791.2025.4
Abstract
Financial analysis, encompassing financial ratio analysis and the identification of strengths and weaknesses in the financial sector, plays a crucial role in evaluating past managerial performance and predicting future prospects. The study examines and interprets the financial analysis of Tata Steel Limited (TSL) and JSW Steel. The report relies solely on secondary data sourced from the company’s official website and financial publications. The Balance Sheet, Profit and Loss Account, and Cash flow statement have been employed to analyze and evaluate for interpretation. Financial Ratios were used which helped in understanding the financial health of the company. The ratios are the overall performance of a company through which comparison tests can be made. For the completion of the project report, liquidity ratios, solvency ratios, activity ratios, and profitability ratios have been taken. It was found that the financial analysis shows a good sign of improvement and growth from the past figures. It can be ascertained that the companies will continue to grow and perform better after understanding the financial statements and ratios.
5
Digitalization of Indian Banking Services in North East India: A Study on Post Graduate Students of Assam University Silchar
Yarso Awungshi, Kuldeep Goala & Nipom Paul
DOI: https://doi.org/10.70381/9789347303791.2025.5
Abstract
This research investigates how postgraduate students at Assam University have adopted, experienced, and challenged digital banking services and, in doing so, recognizes the broader changing landscape of banking services in North East India related to digitalization. Using a descriptive design, primary data sources involved questionnaires with 400 students, administered in an organized fashion. This study identifies what is important for students to use digital banking services as well as key satisfaction determinants, and challenges students experience as users of banking services. The results indicate that usage of UPI (94.25%) and mobile banking (74.25%) are the most prevalent samples of digital banking services, with internet banking representing a smaller subset at 33.5%. Weekly usage rate far outpaced less frequent occurrences, and as a whole, students reported they are mostly satisfied with convenience, consistency, assurance, and security. Key determinant of usage was found to be availability, access, convenience, and trust users have in the digital banking systems. However, serious challenges the students experienced include dependence on the internet (75.25%), absence of an in-person user experience (63.75 earlier reference in- person), and connectivity interruption (57.5%).The investigation of students experience of digital banking services emphasizes the impact improved infrastructure and awareness could have in universities and rural communities. It suggests also that education and awareness should be augmented to enhance users’ experiences, notice and perform a more tailored service delivery, and identify and repair the gaps in digital banking services delivered by public/private banks. This investigation widens the scope of a developing analysis in how digital or technology is aligned with the experience of banking services for users, and could provide insight for improved policy and technology options (particularly, a priority in North East and India in general).
6
Problems and Prospects of Rural Entrepreneurship with Special Reference to Assam
Hedayatullah Choudhury
DOI: https://doi.org/10.70381/9789347303791.2025.6
Abstract
Growth of entrepreneurship plays essential role in economic growth of low- income or developing economies by driving the structural transformation from a traditional economy to a modern economy, creating new enterprises, absorbing surplus labour from the agriculture sector and by raising productivity and employment in both the modern and traditional sectors. Empirics suggest that the vast majority of entrepreneurs in developing countries are involved in micro and small enterprises. In the North East India, the Government of Assam in early 1970 carried out a small experiment on Entrepreneurship development. From the past few years, the Government and various other different institutions exist to facilitate the development of entrepreneurs in the region in setting up of Small and Medium enterprise which provide assistance in various ways like finance, technical, marketing, training. North East Council (NEC) set up in the year 1972 carried out the significant role of entrepreneurship in this region. It made a study on the entrepreneurial and managerial needs of the region through SIET institute. Apart from NEC, now there exist other institution and organization which works or function for the promotion of Entrepreneurs. Assam has a lot to catch up in the field of entrepreneurship. As per the India entrepreneurship report 2015, only 22% of respondents in Assam felt that the business environment in the state has improved significantly. Today, India is witnessing the emergence of the new age entrepreneurs in segments like Start Ups and social enterprise. Start Ups in various sectors like food, health, education, tourism etc. have been flooding the markets. But in Assam, the impact of such new breed of business is yet to be felt. Except for a few handfuls of young entrepreneurs who are trying to build a foothold in the Start Ups segment, there is hardly any entrepreneurial activity in start-ups and social entrepreneurship. Under the above perspective, this paper aims to find out the obstacles in entrepreneurship development in Assam and provide suggestions for remedial measures.
7
Issues and Challenges of Rural Entrepreneurs in Hailakandi District of Assam: A Case Study
A Keswarjeet Sharma
DOI: https://doi.org/10.70381/9789347303791.2025.7
Abstract
No doubt to say India is a country of 6, 49,481 of villages which are still earning its livelihood depends on agriculture and its allied activities. Rural entrepreneurs are also played an important role in the national economic development, particularly in rural area. Rural entrepreneurship is not only means of creating income, generating employment opportunities in the rural areas with low capital cost and raising the rural income of the people, but also its contribution to the development of agriculture and rural industries. Rural development is a way of designed for improving the economy and social life of the rural poor peoples. The valuable thoughts of Mahatma Gandhi on rural entrepreneurs, “The future of India lies in its villages”. Rural entrepreneurs are the backbone of the country. Rural entrepreneurship can be considered one of the solutions to reduce poverty, migration, economic disparity, unemployment and to develop rural areas and backward regions. The main aim of the present paper is to find out the several issues faced by the rural entrepreneurs as well as opportunities in the district of Hailakandi of Assam.
8
Performance of Handloom Sector in India in recent years: An Empirical Survey based on Secondary Data
Rajat Sharmacharjee | Rimpi Kurmi | Ritwik Mazumder
DOI: https://doi.org/10.70381/9789347303791.2025.8
Abstract
The handloom sector holds a significant place in the Indian economy, being one of the largest rural informal economic activities and providing direct employment to over 6.5 million individuals involved in weaving and related tasks. This study assesses the sector’s performance in India from 2000-01 to 2020-21, focusing on sales, revenue, turnover, and employment. Data has been primarily sourced from the National Handloom Development Corporation (NHDC), Handloom Census Reports, the Ministry of Textiles, and other government publications. The analysis includes tabular and graphical representations. Considerable inter-state differences in employment are observed, with states like Assam, West Bengal, Tamil Nadu, Andhra Pradesh, and Odisha leading in the number of persons engaged. However, recent trends indicate a downturn in the sector, marked by declines in sales, turnover, exports, and overall growth. This suggests stagnating demand for handloom products both domestically and internationally, especially in the latter half of the last decade. The COVID-19 pandemic has further worsened the situation. Despite these setbacks, the sector possesses untapped potential for growth and employment, particularly in the context of globalization and export- driven development. The study concludes that understanding the precise reasons for this decline requires further in-depth, primary data-based research in handloom-intensive regions.
9
Inventory Management Practices of Hospitals with regard to Effective Service Delivery in Kamrup District of Assam
Subit Dutta | Amrita Dutta
DOI: https://doi.org/10.70381/9789347303791.2025.9
Abstract
Effective inventory management is crucial for any organization’s success. It aligns with the corporate strategy and contributes significantly to the value chain function. Increasing efficiency and effectiveness enhances service delivery and provides a competitive edge in the highly competitive market. Therefore, inventory management is vital in creating a good service delivery for the organization. Since different service-based companies use different inventory management systems, the objectives of inventory management are to maintain inventory at the lowest possible cost while adhering to target settings and securing a consistent supply of resources to support operations. The present study examines the inventory management practices currently followed by Government and Private Hospitals for effective service delivery.
10
Digital Sustainability in E-Commerce: A Conceptual Review of Environmentally Responsible Practicesa
Gulzar Alam Khan | Parag Shil
DOI: https://doi.org/10.70381/9789347303791.2025.10
Abstract
In the face of growing environmental concerns, integrating sustainability into the rapidly expanding e-commerce sector has become a pressing necessity. This study explores the conceptual landscape of digital sustainability in e-commerce by focusing on real-world practices, global case studies, and policy-led innovations that promote environmentally responsible digital operations. It highlights transformative initiatives by major platforms such as Amazon, Alibaba, and Flipkart, along with the pioneering efforts of green-tech start-ups like Brown Living and Ecosia. Government programs such as Digital India and Start-up India are also examined for their role in supporting eco-conscious digital entrepreneurship. Despite these advancements, several challenges persist, including high initial investment costs, low consumer awareness, infrastructure limitations, and fragmented regulatory frameworks. The study further outlines future directions, including the integration of ESG principles, the development of sustainability certifications, the promotion of green digital literacy, and support for climate-tech innovation. Emphasizing the need for multi-stakeholder collaboration, the study underscores that sustainable digital commerce is not only a strategic priority but also a critical step toward achieving broader ecological and economic resilience.
11
Creative Accounting: An Innovative Financial Strategy for Management
Ekbal Hussain Khadim | Soma Roy Dey Choudhury
DOI: https://doi.org/10.70381/9789347303791.2025.11
Abstract
Creative accounting, often described as the art of manipulating financial statements within the boundaries of accounting standards, remains one of the most controversial practices in the corporate world. While it is frequently used to present an improved picture of a company’s financial performance or position, it raises significant ethical and legal questions. This paper explores the concept of creative accounting, shedding light on the motivations behind its use with real-world examples of companies that have employed creative accounting strategies, the techniques employed, and the broader implications it has for stakeholders and the financial ecosystem at large The ethical and legal aspects of creative accounting are also discussed in this paper to deepen understanding of both its appeal and its risks.
12
Assessing the Role of Unified Payment Interface (UPI) in Shaping Spending Patterns: Evidence from Gangtok City, Sikkim
Tapas Kumar Sahoo | Abdul Ghanni Faiyyaz | Ghanashyam Kafley
DOI: https://doi.org/10.70381/9789347303791.2025.12
Abstract
This study investigates the role of the Unified Payment Interface (UPI) in influencing the spending habits of individuals in Gangtok City, Sikkim. UPI, as a real-time payment system developed by the National Payments Corporation of India (NPCI), has significantly transformed digital transactions and consumer behaviour across India. The research adopts a descriptive and analytical approach, using primary data collected through a structured questionnaire from 252 respondents. Statistical analyses, including regression and two-way ANOVA, were applied to examine the relationships between UPI usage, spending habits, and moderating variables like psychological and risk factors. The findings reveal that UPI usage significantly affects spending behaviour, explaining 45.8% of the variance in spending patterns. Gender, income, education, and age were found to be relevant demographic influencers. While UPI usage had a strong positive impact, psychological and risk factors did not significantly moderate this relationship. The study contributes to the understanding of digital financial behaviour in a semi-urban Indian context and offers insights for policy formulation aimed at promoting financial inclusion and responsible digital spending.rns Evidence from Gangtok City, Sikkim
13
Does Dividend Policy Differ? An Evidence from Selected Companies in India’s Oil and Gas Sector
Deboraj Das | Ram Chandra Das | Risang Nriame
DOI: https://doi.org/10.70381/9789347303791.2025.13
Abstract
Dividend policy refers to the strategy a company uses to decide how much of its earnings will be distributed to shareholders in the form of dividends. This study examines the dividend policy practices of seven oil and gas companies listed on the Bombay Stock Exchange. This study covers a period of ten years (2015-16 to 2024-25) and attempts to study the dividend policy and investigate whether there are any differences in dividend policies among the selected companies. The study employs descriptive statistics and Kruskal-Wallis Test to draw the inferences. The findings reveal that the companies under study follow regular dividend policies but exhibit different dividend payout patterns. The post hoc analysis indicates that Reliance Industries follows a distinct dividend policy within the sector.
14
Role of Personality Traits in Entrepreneurial Success: A Comprehensive Study
Saday Chandra Das
DOI: https://doi.org/10.70381/9789347303791.2025.14
Abstract
This study investigates the critical role of personality traits in shaping entrepreneurial success, focusing on postgraduate students. Recognizing that entrepreneurship is not solely influenced by external factors like finance or policy framework, this paper explores internal psychological traits that significantly contribute to entrepreneurial outcomes. Data have been collected through a structured questionnaire from the post graduate students of Assam University, Silchar. For the purpose of this paper 71 respondents have been selected through convenient sampling from the department of Commerce and Business Administration. The study would employ descriptive statistics, including mean and standard deviation, to assess the perceived impact of specific traits. Key personality attributes such as self-confidence, resilience, optimism, decision-making, creativity, and leadership were analysed across domains including cognitive, interpersonal, innovative, and managerial dimensions. The study would highlight a strong correlation between positive personality traits and the ability to innovate, adapt, and manage ventures successfully. Additionally, it underlines the importance of educational institutions in nurturing these traits through targeted training and curriculum.
15
A Comparative Study of Ethical Guidelines on Artificial Intelligence of Major Nations with India
Subhasish Dey | Rahul Kumar Chawda
DOI: https://doi.org/10.70381/9789347303791.2025.15
Abstract
Artificial Intelligence (AI) is not only the buzz word of computer science but it’s drawing attention from the entire science community. Scientists, researchers, and institutions are merely pushing it to newer heights with newer developments being introduced into already widening horizons. Governments everywhere are also getting on board, creating space to facilitate AI research and development to stay competitive in this rapidly changing sector. As AI continues to grow, it’s becoming increasingly integrated into sectors such as healthcare, finance, education, and the defence and affecting not only businesses but also everyday life. With this rapid rollout comes the pressing need for open legal guidelines, policies, and standards to ensure AI is responsibly developed and utilized. This chapter examines the status of regulations on AI in the European Union (EU), the USA, the UK, Japan, China, and India with particular emphasis on worldwide initiatives towards ethical, open, and responsible AI systems. The EU has also led the way, creating an important precedent by introducing the globe’s first holistic legal framework for AI, with risk- based regulations for developers working in the region. USA, UK, Japan & China have also contributed in making safe deployment and development of AI Systems happen by guidelines and frameworks so that AI systems adhere to ethical norms upon deployment but don’t legislate for the same so that innovation as well as free speech can be promoted. India is set to witness a massive surge in AI development within its jurisdiction, yet only highly limited ethical frameworks, advisory in type, are provided to organizations to regulate the AI development within the state compared to the enormous amounts of investments being put towards innovation within the AI sector within the country.
16
Retailing in India in the 21st Century: Issues, Challenges and Prospects
Nabendu Banik | Trishadri Banik
DOI: https://doi.org/10.70381/9789347303791.2025.16
Abstract
India is the most attractive retail market today with abundance of opportunities. Retail has witnessed an immense growth in the last few years. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn help the Indian Retail Industry to grow faster. There is no doubt that the Indian retail scene is booming. The key factors responsible for the retail boom have been the change in consumer profile and demographics, increase in the number of international brands available in the Indian market. Today the organized players have attacked every retail category. Indian retail industry though enjoys many unique features is still in its nascent stage. Though large number of business houses is coming forward to open up retail chains they will have to face certain difficulties in bringing in excellence in their operations. Indian retail industry/sector is facing different challenges at different levels and functional areas. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market having immense potential in terms of opportunities. The issues and challenges facing the Indian organized retail sector are stopping the Indian retail industry from reaching up to its full potential. However, in the recent past, Indian retail industry has witnessed several changes due to increased per-capita income, changing life style, increased produc availability, a large young working population with median age of below 30 years, nuclear families in urban areas, along with increasing working women population and emerging opportunities in the service sector. This paper focused on major players in retail industry emerging challenge of retail sector in India, future prospects of retail sector in India and findings of the study.
17
Determinants of Financial Inclusion in Rural Households: A Study with Reference to Silcoorie Area of Cachar District, Assam
Pranesh Debnath, Anujit Das | Biprajit Chakraborty
DOI: https://doi.org/10.70381/9789347303791.2025.17
Abstract
This study explores the link between financial literacy (FL) and financial inclusion (FI) among rural households in Silcoorie, Cachar district. Using structured questionnaires, primary data was collected to evaluate household-level FL and FI. The research examines how FL influences FI while also considering additional barriers such as low income and limited banking infrastructure. Regression analysis and other statistical methods were applied to assess the impact of FL and demographic factors on FI. The results indicate that FL is the strongest predictor of FI, whereas factors like age, education, and income have minimal influence. However, financial literacy alone does not ensure financial access due to persistent structural challenges. The study emphasizes the need for a combined strategy enhancing financial education while strengthening financial infrastructure to achieve meaningful FI. Policymakers and financial institutions should implement targeted FL initiatives alongside expanding banking services and streamlining financial processes. Addressing both knowledge and accessibility barriers will empower rural households and improve their economic well-being. While focused on a specific region, this study offers valuable insights for future research on financial inclusion strategies in rural areas.
18
Labour Welfare Practices in Tea Industry: A Case Study of Hatticherra Tea Estate in Cachar District of Assam
Soumendra Bhattacharjee | Sunayana Roy
DOI: https://doi.org/10.70381/9789347303791.2025.18
Abstract
Millions of people worldwide consider tea to be the most preferred beverage. Tea is one of the most widely consumed and affordable beverages in India. Beyond its popularity, it is also a major agro-based industry and one of the largest employers in the country, providing livelihood to a significant number of workers directly. Over the past few decades, tea has emerged as one of India’s most important commodities. To understand the welfare conditions of tea workers, a survey was carried out at Hatticherra Tea Estate, covering a sample of 212 labourers. The study aimed to assess the availability and effectiveness of various welfare measures, while also examining the roles played by management, government, and labour unions in ensuring worker well-being. Particular focus was given to health, safety, and welfare provisions, as these directly influence workers’ attentiveness, confidence, physical and emotional well-being, and overall productivity. Primary data for the study was collected through structured schedules and face-to-face interviews with the workers. Journals, newspapers, various research reports, periodicals etc. acted as a potential source for secondary data.