About the Author

Dr.(CA) Sanjib Kumar Basu is working as the Dean in the Post Graduate and Research Department of Commerce of St. Xavier’s College (Autonomous), Kolkata. He did his B.Com. (Honours) from St. Xavier’s College, Kolkata and completed his post-graduation in commerce (M.Com.) with ‘Accounting & Finance” as specialization from University of Calcutta. He was awarded Ph.D. in Commerce by the same university in 2001. Dr. Basu is a qualified Chartered Accountant and a Fellow Member of the Institute of Chartered Accountants of India. He has been in academics for over thirty years, teaching both at the undergraduate and post-graduate levels both at St. Xavier’s College and St. Xavier’s University, Kolkata. Dr. Basu is the author of eight textbooks for B.com course and professional bodies examinations including the book ‘Auditing and Assurance’ published by Pearson Education. He has presented a number of Research Papers at various National and International seminars in different countries including Singapore, United Kingdom, Poland and Australia.

Dr. Sumanta Dutta is a senior faculty member of the Postgraduate and Research Department of Commerce (M. Com.), St. Xavier’s College (Autonomous), Kolkata, under the University of Calcutta. He is the State President (West Bengal) of the Department of Research and Innovation Wing of the Research Foundation of India. He has over 22 years of experience in teaching and research. He has contributed six edited books, two case books, and two research books to a reputed publishing house in India. He obtained one patent and two copyrights recently. He has acted as a resource person for more than 100 workshops conducted (both offline and online) by various research bodies in India. He has also contributed more than 47 research papers to various national and international journals, including UGC-Care, Scopus, and ABDC. His work has been well cited both in the SSRN top ten download list and in Google Scholar. For his outstanding contribution in the field of marketing research, he got the National Education Leadership Award in 2019. He also obtained the Teaching and Research Award 2020, the Outstanding Post-Graduate Faculty Mentoring Award 2020-2021, the Education Excellence Award 2021, and the Dr. Sarvepalli Radhakrishnan Education Excellence Award 2022. Recently, he obtained the Peter Drucker Legendary International Education & Research Excellence Award 2024 on October 26, 2024.

Distinguishing Features Of This Book

The Book ‘Anveshan Vol. 5’ published by the Posgraduate and Research Department of Commerce (M. Com.), St. Xavier’s College (Autonomous), Kolkata. The present volume comprises 15 scholarly papers, thoughtfully curated to represent a balanced integration of qualitative, quantitative, and case-based research methodologies. What is particularly commendable about this volume is its emphasis on exploring the wider dimensions of research, encouraging interdisciplinary thinking and evidence-based insights.