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Achieving Sustainable Strategic Advantage

ISBN: 978-93-86608-37-6 | Format: Hardcover | Genre: Commerce and Management | Other Details

This edited book is a compilation of few of the handpicked research papers, presented in the International Conference on “Achieving Sustainable Strategic Advantage” (ICASSA-2k17)” organized by GL Bajaj Institute of Management and Research, Greater Noida, on September 9, 2017. ...Organization of the Book For ease of comprehension, this book has a straightforward structure divided into four main sections comprising eighteen chapters highlighting emerging trends and issues related to sustainable strategic advantages.

Section I: Sustainable Human Resources Practices
Section II: Sustainable Marketing Practices:
Section III: Environmental Sustainability and Entrepreneurship
Section IV: Allied Sustainable Management Practices

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