About the Author

Dr. Urvashi Makkar, Director General of GL Bajaj Institute of Management & Research, Greater Noida is an established academician with flair for promoting entrepreneurship and determined passion for continuous learning. Dr Makkar is a Ph.D, EPHRM-IIM Calcutta, MBA, PGDCA and with her strong academic background and passion for innovative learning; she has created a niche for herself in Education Industry. She carries with herself a rich experience of more than 24 years in academics, research, training & consultancy and with an expertise in transforming educational Institutions by focusing on organisational development. She is contributing globally in the field of academics as Founder Chief Editor of International Journal of Customer Relations, holding the Chair of Sr. Associate Editor in Editorial Board of IARS, International Research Journal, Malaysia and Member, Board of Editors, International Journal, Environmental and Social Psychology, USA. With more than 60 EDPs/MDPs/Workshops conducted and Research & Consultancy assignments of reputed companies, she has to her credit more than 76 publications in refereed International/National Journals and has authored/edited 11 books on CRM & Retail with publishers like Tata McGraw Hill. Her continuous perseverance in improving Academic Quality and Research Orientation, Building Global Interface, Developing Entrepreneurial Culture, Improving Corporate Linkage and Creating Performance Oriented Work Culture has facilitated GLBIMR in reinventing Management Education

Dr. Anand Rai is Associate Professor in the area of Finance. He has done his PhD from Jaypee Business School, JIIT University, Noida. He has academic and industry experience of more than 19 years. Dr. Rai has been associated with various renowned institutions as core/visiting faculty. He has provided consultancies for overall improvement in the performance of Taurus CSD Canteen (India’s largest CSD canteen) managed by Indian Army HQ, Delhi Area. He has published several papers in various national and international journals of repute. He has conducted various International workshops on Non Financial Reporting at Bangkok in 2013, Dubai in 2015 and Kuala Lumpur in 2016. He has been contribution to Research Orientation and has to his credit, several paper presentations. His current area of research interests are Microfinance, Sustainable development and Non Financial Reporting.

Dr. Harsh Pratap Singh is an Assistant Professor in the area of finance. He has seven years of teaching and research experience. Dr. Singh has obtained his doctorate from Malaviya National Institute of Technology (MNIT) Jaipur and Master in Business Administration (MBA) from Uttar Pradesh Technical University, Lucknow. He has qualified UGC-NET-JRF in the year 2012. His research areas include Working Capital Management, SME Financing and Behavioral Finance.Dr. Singh has 7 publications of repute to his credit. His research work has appeared in various refereed international journals with publication houses& International journals like Managerial Finance, Qualitative Research in Financial Markets, International Journal of Management Practices. He is Ad-hoc reviewer for international journals of repute like, Review of International Business and Strategy, International Journal of Islamic and Middle Eastern Finance and Management, Qualitative Research in Financial Markets.